President Trump is a master communicator. He operates differently than any previous US president. He is blunt and outspoken. He speaks clearly to “we the people” in language that we understand. That is how he got elected and how he will get re-elected.
The media have savaged him over every word he utters but Trump keeps winning. The story about National Football League players “taking a knee” during the National Anthem is a case in point.
President Trump referred to any such player as “a son of a bitch” who should be “fired”. The media went nuts over the comments and it was reported that up to 200 players, mostly black, “took a knee” on Sunday, September 24 to protest.
Yet this past weekend on Sunday October 8 only three players total “took a knee” and players throughout the NFL are being ordered not to kneel and disrespect the Anthem any longer. This is for good reason; NFL team owners have seen this study as reported in The Washington Examiner:
Over just one month of player, coach, and owner protests of the flag and National Anthem, the National Football League has gone from America’s sport to the least liked of top professional and college sports, according to a new poll.
From the end of August to the end of September, the favorable ratings for the NFL have dropped from 57 percent to 44 percent, and it has the highest unfavorable rating – 40 percent – of any big sport, according to the Winston Group survey…
This is a massive hit on a sport that considered itself invincible for decades. President Trump played a big role in this, and he is very popular for taking the lead on it.
Now The Sporting News has reported about the half-black player who started the whole ‘kneeling’ controversy:
An interesting report about Colin Kaepernick from CBS NFL insider Jason La Canfora on Sunday’s “The NFL Today”: Kaepernick will stand for the national anthem if an NFL team signs him this season.
This shows that Trump got out in front of this story with an uncompromising statement and has led the charge against the Anthem kneelers and is helping to totally turn the story around. This demonstrates that Trump truly is a master communicator.
If Hillary Clinton were president she would have “taken a knee” in the Oval Office just to show how politically correct and tolerant she is.
Trump never stops. Rather than cowering during the hurricane crisis he took on the Trump-hating mayor of San Juan, Puerto Rico who made smarmy remarks about US aid after the storm. Trump tweeted in response:
“Such poor leadership ability by the Mayor of San Juan, and others in Puerto Rico, who are not able to get their workers to help …They want everything to be done for them when it should be a community effort. 10,000 Federal workers now on Island doing a fantastic job. …Results of recovery efforts will speak much louder than complaints by San Juan Mayor. Doing everything we can to help great people of (Puerto Rico)!”
Fantastic. Trump is in total control. He will never genuflect before the gods of political correctness or expediency.
This approach comes from the fact that Trump has spent his life in the world of business and not politics. In business the rules are totally different. You can say what you want and the whole world may never find out about it or hold you to account. Oftentimes businesspeople have to blunt with their words to get things done.
It is the opposite in politics. Bluntness can undermine or even kill your message. Until Trump that is…
Trump has been called a “blue collar billionaire” which means that he is not in the intellectual or political classes. He understands working class and middle class people because he has employed tens of thousands of them to build and operate his properties.
He is reported to have a good personal rapport with, and is popular with the employees at his 37 properties just as he does with our military and cops and working people and middle class people all over America.
He is not arrogant and detached like these socialist snobs are, like the Kennedys or Hollywood or the Clintons or the Obamas or John Kerry are/were. He connects with everyday Americans and they love him. He is like the guy sitting around the table with his buddies, drinking beer and saying what he really thinks. That is why Trump is going to be re-elected.
President Trump even recently re-tweeted a hilarious photo-shopped video showing Hillary Clinton falling down after being hit with one of his golf shots. This is the type of ‘everyman’ humor that people love about Trump.
That is why Trump’s 2016 political rallies were so successful. He never used a script or a teleprompter. He would just talk extemporaneously and his supporters loved to listen and would wait hours to hear him.
He is a natural storyteller. He would say things that people wanted to hear and knew to be true, from ripping ‘crooked’ Hillary to “draining the swamp”. These are very effective words and the president delivered them with gusto.
When a young protester interrupted one Trump rally the protester was hustled out of the event. As he was being escorted away president Trump paused a moment and said: “He’s a young one. He’s going to go back home to mommy. Boy’s he in trouble. He’s in trouble. And I’ll bet his mommy voted for us!”
Very funny. In short, the president knew precisely how to take this kid down with humor and laser-like satire, to take maximum advantage of the situation. It was totally unscripted. Because Trump is the guy who always has a quick answer, who is popular for “telling it like it is”.
Democrats don’t understand this. They think that a president should sound like he came out of the Yale debate club, like Obama. But “the people” think otherwise. “The people” are tired of the Yale debate club. It does not work in the real world.
Trump is not a technocratic bore like Obama or like Jeb Bush who famously said “please clap” at one point during his campaign when his message fell flat with his audience. That was one of the lowest points of any political campaign in history.
Trump took advantage of that comment and others like it by calling Bush “Low Energy Jeb” after Bush was expected to win the nomination easily. This really got under Bush’s skin. At one point when Bush barked desperately at Trump in a debate that “you’ll never be president of the United Stated by insulting your way to the White House”, Trump bellowed back “well, I’m at 42 and you’re at 3, so so far I’m doing better!”
Wow. Kaboom. That hit the nail right on the head. Trump was fearless. There was no question about it. It was true and Trump knew it and everyone watching knew it and loved it. Bush knew it. That is what makes Trump who he is. He is used to winning by being smart off the cuff, and is utterly sure of himself.
Trump became media-savvy during 40 years in the spotlight, and on The Apprentice TV show. He told people to their faces, “You’re fired!” and his audience knew exactly why he was doing it. After 8 years of the insufferable Obama talking in that dreadful monotone of his Trump is a breath of fresh air. Trump has passion, and voters like passion.
Hillary Clinton, on the other hand, never connected with voters. Nikitas3.com said for years that she was a weak, boring candidate who could be beaten. She came off as cold and ‘canned’, as if the only reason that she was running was to be The First Woman President, and that nothing else mattered, and that she was owed the job. In short, it was no contest between Hillary and Trump.
One of the main reasons that Hillary didn’t campaign much in 2016 was because her rallies were so poorly attended. Her campaign team probably calculated that it was better for her public image to not campaign than to campaign and be exposed for the small crowds. That is why Nikitas3.com was certain that Trump would win and predicted it many times.
When Hillary said during the second debate that it was a good thing that Trump was not in charge, he shot back immediately “because you’d be in jail”. That is the type of slam-dunk riposte that literally wins elections.
Now consider Trump’s 2016 campaign slogan – Make America Great Again. This is the most direct, effective campaign slogan ever and it has a long history. Here is how Wikipedia describes the evolution of MAGA:
“Let’s Make America Great Again” was first used in President Ronald Reagan’s 1980 presidential campaign, when the United States was suffering from a worsening economy at home marked by stagflation. Using the country’s economic distress as a springboard for his campaign, Reagan used the slogan to stir a sense of patriotism among the electorate.
… In December 2011, Trump made a statement in which he said he was unwilling to rule out running as a presidential candidate in the future, explaining “I must leave all of my options open because, above all else, we must make America great again”. Two months earlier, Roger Stone, Trump’s longtime political advisor and a veteran of Reagan’s 1980 campaign, tweeted the slogan: “Make America Great Again …
Trump himself began using the slogan formally on November 7, 2012, the day after Barack Obama won his re-election against Mitt Romney.. He first considered “We Will Make America Great”, but did not feel like it had the right “ring” to it. “Make America Great” was his next name, but upon further reflection, he felt that it was a slight to America because it implied that America was never great.
After selecting “Make America Great Again”, Trump immediately had an attorney register it. (Trump later said that he was unaware of Reagan’s use in 1980 until 2015, but noted that “he didn’t trademark it”.) On November 12 he signed an application with the United States Patent and Trademark Office requesting exclusive rights to use the slogan for political purposes. It was registered as a service mark on July 14, 2015, after Trump formally began his 2016 presidential campaign and demonstrated that he was using the slogan for the purpose stated on the application.
During the campaign, Trump often used the slogan, especially by wearing hats emblazoned with the phrase in white letters. The slogan was so important to the campaign that it spent more on making the hats – sold for $25 each on its website – than on polling, consultants, or television commercials; the candidate claimed that “millions” were sold. Following Trump’s election, the website of his presidential transition was established at greatagain.gov. The president stated in January 2017 that the slogan of his 2020 reelection campaign would be “Keep America Great!”, immediately ordering a lawyer to trademark it.
Make America Great Again speaks the whole world to tens of millions of people who feel left behind by our political system.
Now look at Hillary’s 2016 slogan – I’m With Her. This is totally lame. This slogan is not about America; it is about Hillary. It did not connect with voters like MAGA did. It sounds like a feminist motto.
Now look at what the Democrats are doing. They are “test-marketing” slogans for the 2018 and 2020 elections.
Yet you would think that the Democrats, with the entire “creative community” 500% behind them in the arts and advertising, could come up with a good slogan. But they haven’t. No, friends, the Democrats have come up with this lifeless bit of political drivel – A Better Deal
Crickets chirping… Z-z-z-z-z-z… How thoroughly uninspiring, like the Democrat party itself with its stale ideas.
(Nikitas3.com knows what the most effective three-word Democrat slogan would be but I won’t ever tell them.)
This ‘better deal’ slogan even harks back 80 years to the great depression of the 1930s and Democrat president Roosevelt’s New Deal program. Compared with Keep America Great! it is no contest.
Ironically the New Deal was noteworthy for massive government programs that did nothing to end the depression. Even Roosevelt’s own treasury secretary Henry Morgenthau said that those policies had failed.
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